![]() ![]() Since the beginning, the Apple company was all about enhancing and improving the user experience. it took the company years to establish themselves as a brand, after working hard to boost their customer loyalty, which in turn help increase their brand awareness. In its earlier years, they had a hard time establishing a brand presence, given that they started out in a garage, in the mid-1970s. While Apple may be such a mega-brand today, it wasn’t always like that. But there has been no Apple logo font for over three decades now, as the Apple symbol has no need for an accompanying wordmark for it to be recognizable.Ĭontact now 2- The Apple Logo History Through the Years Since then, the company has used other fonts like Myriad and San Francisco for its branding purposes. While not featuring on the logo itself, it was used in all kinds of branding materials. Moreover, Apple commissioned a highly compressed version of Garamond, called the Apple Garamond. The font, called Motter Tektura, was quite well known among the design world, as it had been used by Reebok too. However, in its earlier years, during the time of the rainbow-colored logo, the company used a smart sans-serif font with lowercase letters for its design. The current Apple logo does not have a typeface associated with its design, so there is no Apple logo font to name today. And today, the flat and monochromatic logo fits subtly yet perfectly on different devices including iMacs, iPhones, MacBook, and more. Over the years, the Apple symbol has produced three major variants, which were tweaked over the years according to the changing user perceptions. The current logo however, was designed by Rob Janoff, a professional known to create some of the best corporate logos and business identities via his top-tier graphic and logo design services. The original logo for Apple was designed by Steve Jobs and Ronald Wayne, two of the three partners who started the company. And its retention as the company’s logo throughout all those years shows that it was the perfect symbol for the brand. Today, the company logo is a very simple, monochromatic, and modernized version of a design that they first introduced nearly five decades ago, in 1977. it represents class, sleek technological expertise, and an exquisite user experience, all rolled into one.īut what is about this invariably simple logo, that attracts such an ardent fan following? To understand that, we need to take a look at Apple’s journey, from a small company started in its founder’s garage, to the tech giant it is today. The Apple logo today is one of the most widely known logos in the world, arguably even more so then the likes of McDonald’s or Nike logo. We love to innovateīusinesses with new age technologies, allowing them to improve their visual Logopoppin is a graphic design agency that specializes in logo designing, webĭevelopment, video production and advanced branding services. ![]()
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